Decide faster than the market drifts.
Retail punishes slow decisions and forgets fast ones. Wavn argues pricing, inventory, and channel bets with three minds, connects the call to your real analytics, and keeps the reasoning so every season learns from the last.
E-commerce generates decisions faster than any team can properly argue them: the price test, the inventory buy, the channel mix, the product page that isn't converting. So most calls default to instinct plus last week's dashboard, and the reasoning evaporates by the next sprint. Wavn slows the decision down by exactly ten minutes, three minds, one argument, a locked call with a revisit date, and speeds everything after it up: the deck, the plan, the schedule, and a memory of what you tried that actually answers back.
Where the cost of getting it wrong is real.
The inventory bet
Committing the buy months ahead of the season, when over-ordering ties up cash and under-ordering hands sales to a competitor.
Price, promotion, and the brand
Discounting deep enough to move units without teaching customers to wait for the next sale.
Which channel gets the budget
Splitting spend across channels when attribution is murky and every platform's dashboard says it deserves more.
Kill or fix the underperformer
Deciding whether the product line that isn't working needs a rework, a reposition, or a funeral.
Your workflow, with the thinking kept.
The buy, argued three ways
The optimist, the accountant, and the skeptic argue the inventory bet against your real sell-through data before the PO goes out.
Campaigns argued against real numbers
Google Analytics connects into the argument, so 'it's working' is a claim the minds check against traffic, not a feeling.
Price calls with revisit dates
Lock the pricing decision with a revisit; when the date hits, the minds re-argue it against what actually sold.
What last season taught you
Recall what you tried, what it did, and why you stopped, before repeating the experiment under a new name.
The plan, generated
The season plan, the pricing sheet, the supplier one-pager, generated from the locked decision, built to show.
One e-commerce & retail project, walked live.
This is The holiday buy, stage by stage. Click any step on the line and the screen follows.
Three minds take positions and argue them properly. Converge maps the real shape.
Deciding is half the work. Wavn walks the rest.
A thought caught on your phone becomes a project. Three minds argue it, the call is locked with its dissent, and then the road opens: the accounts you'll need in plain words, a spec in one click, documents and decks and spreadsheets generated from the decision, Claude connected to build the real thing, and the launch on a Schedule that briefs you before every date. The Journey report can replay all of it, months later, when someone asks why.
A DTC home-goods brand
E-commerce · Selling across the US
The team must place its holiday inventory order in July. Last year they over-bought by 40% and financed the mistake into spring. The founder wants to cut the buy; the growth lead swears this year's ad performance justifies going bigger.
- 01The buy scenarios go on a canvas with the sell-through history attached; GA data grounds the traffic claims.
- 02Debate runs: the minds attack both the cut and the increase, and Converge shows the disagreement rests on one repeat-purchase assumption.
- 03The team locks a middle buy with a reorder trigger, dissent kept, revisit set for the first week of real holiday data.
- 04The supplier terms sheet generates from the decision; the reorder decision date lands on the Schedule.
The reorder trigger fired in November against real numbers instead of July guesses. The season closed with sell-through at 91% and no spring financing, and this year's buy argument started from last year's locked reasoning instead of a fresh fight.
This scenario is illustrative, a composite of how e-commerce & retail teams work, not a named client. Wavn is invite-only and we don't publish customer names without permission.
Wavn isn't another dashboard. It's where the dashboard's numbers get argued into a decision, with the reasoning kept, so the brand compounds judgment as fast as it ships orders.
Bring it to your e-commerce & retail team.
Wavn is invite-only while we grow it carefully. Walk the road and see it for yourself.